Trademark License Agreement Definition

In addition to the details of all parties involved, the licensing agreements define in detail how licensed parties can use real estate, including the following parameters: Guarantee – A licensee may require that his interests be protected by a clause in which the licensee offers an explicit guarantee of non-counterfeiting. This may mean that the licensee agrees to release the licensee for all costs related to the intellectual property infringement. Overall, licensing agreements are very common, but trademark holders should seek the help of experienced consultants to design clearly defined licensing agreements that protect both the brand`s positive will to use and the licensee`s rights. Secondary liability in the context of the trademark is a judicial doctrine that has evolved and evolved over the past century through jurisprudence. Read for one by discussion on assistant and secondary brand liability, including online marketplace, affiliate distributors, search companies, websites and Internet search providers A trademark assignment is a document used to transfer rights to a trademark (. For example, logo, name or symbol) to new owners, creditors or even as part of other contractual negotiations. An assignment may either have all the rights attached to a trademark or be limited in one way or another. The supplier understands and recognizes that one or more of DigiCat`s customer brands (the ”block A-Marques”) may be granted under the terms of this specific trademark license agreement between the customer and DigiCat, which may be granted on the date (the ”DigiCat trademark license”). A trademark licensing agreement is a legal contract between a trademark holder and another party who have agreed to use the trademark under pre-approved and established conditions between the contracting parties. If you are a patent holder who is willing to create a patent licensing agreement, you should know before you start – both about the different types of patent licensing agreements and how you design them. Goods or services, Duration and Territory – Identify the type of products or services that the licensee will offer under the brand, duration of contract and geographic area in which the marks are granted.

In addition to identifying goods or services, licensed uses are often indicated. The agreement may indicate, for example. B, that the following uses are permitted: manufacturing, sale, promotion, distribution and/or advertising. In addition, the licensee may restrict or authorize the following distribution channels, stationary trade, Internet sales, wholesale or retail trade or sales, limited to certain stores or consumer categories. An experienced trademark lawyer can probably provide useful information about trademark licensing conditions. The bargaining power of both parties to a licensing agreement often depends on the nature of the product. For example, a film studio that would grant the image of a popular superhero to an action figure maker could have considerable bargaining power in this negotiation, as the manufacturer will likely benefit from such an agreement. The film studio therefore has the lever to take its business elsewhere if the manufacturer has cold feet.

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